The Martha’s Vineyard Museum is a historical and cultural museum located in Vineyard Haven, MA. They wanted to rebrand their website, create a new sitemap and wireframe in order to get a clean, easy to use website. Having more than a hundred pages, this project was a challenge, but also a privilege to build. We kept their logo and a color palette, in order to maintain the same feeling, and we simplified the interface. Using images of their current exhibition pieces draws attention and showcases what’s on currently. The result is a fully responsive, easy to navigate website that brings visitors to the aimed category much faster.

CASE STUDY

The Martha's Vineyard Museum's old website was dated and quite complicated to use. Compared to their competition in the region, the website looked old. On mobile devices, the complex structure of the website was hard to use. When challenged with the redesign, I made a list of problem statements, brainstormed solutions, and created low-fidelity wireframes for desktop and mobile devices.

Here is a look at my process:

A list of problem statements and possible solutions.

Home page low-fidelity wireframe for desktop and mobile devices

The most challenging problem was solving the issue of many unique templates. Since the website required re-development, simplifying the many templates meant a lighter programming load and would make the site easier to maintain over time. First, I went through all of the over 100 pages on the website in WordPress and categorized them by what template they utilized.

After looking at the pages, their content, and their templates, I worked with the developer to come up with a solution that would be both visually appealing and uncomplicated to implement. By replacing many of the unique templates with a singular template that featured sections of either content or archives of posts, that could be optionally user-collapsible, we eliminated the need for two navigation elements on many pages.

The following is an example:

An example of the old visit page on desktop and an updated version next to it.